Digital Marketing Manager

Responsibilities

  • Strategic Planning:
    • Develop and implement a digital marketing strategy aligned with global marketing objectives.
  • Digital Marketing:
    • Execute initiatives including website management, email marketing, biddable media, and social media to drive traffic and generate leads.
  • Website Management:
    • Manage website developments, projects, and troubleshooting.
    • Become an expert on the CMS, maximizing development opportunities.
  • SEO and SEM:
    • Develop and implement SEO plans to improve search rankings tailored to regional markets.
    • Optimize SEM campaigns using PPC ads to drive targeted traffic and leads.
  • Biddable Media:
    • Implement and manage advertising campaigns across platforms.
  • Social Media:
    • Develop and optimize campaigns to grow market awareness and brand identity.
  • Email Marketing:
    • Manage custom templates and advise on best practices for mailshot campaigns.
  • Subscriber Management:
    • Implement and manage subscriber forms while adhering to GDPR policies.
  • Content Development:
    • Shape engaging content optimized for SEO, SEM, and social media.
  • Market Research:
    • Conduct research to identify trends, competitor activity, and client needs.

Qualifications and Experience:

  • Bachelor’s degree in marketing, IT, communications, or related field.
  • Minimum five years’ experience in SEO and biddable media.
  • Experience in financial services, professional services, or fund management.
  • Expertise in Google suite, SaaS products, CMS, and social media advertising platforms.
  • Familiarity with SEO and web crawling tools.

Person Specification:

  • Goal-oriented with strong attention to detail.
  • Innovative and pragmatic with the ability to manage diverse tasks under pressure.
  • Balances serving different stakeholders with different priorities.
  • Demonstrates initiative and problem-solving skills.
  • Builds effective relationships and communicates effectively.

How to Apply

Please contact us on job-apply@newz24.org with CV.

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